Advancing artificial intelligence applications in location-based marketing across the German-speaking regions. This board explores AI-driven location analytics, predictive modeling, and automated marketing strategies tailored for the DACH market.

• AI-powered location intelligence strategies
• Machine learning for predictive analytics
• DACH market insights and regulations
• Privacy-first AI implementations

Driving innovation in retail media networks and location-based advertising strategies. This board focuses on bridging online and offline retail experiences through location intelligence, in-store analytics, and omnichannel marketing solutions.

• Retail media network optimization
• In-store location analytics
• Omnichannel attribution strategies
• Shopper journey mapping

Advancing the science and practice of location data analysis and insights. This board develops best practices for location data collection, processing, visualization, and actionable insights generation for business intelligence and strategic decision-making.

• Advanced geospatial analytics
• Data visualization best practices
• Location intelligence platforms
• Real-time analytics solutions

Transforming the travel and leisure industry through location-based innovation. This board addresses the unique challenges and opportunities in tourism, hospitality, and entertainment sectors, focusing on enhancing traveler experiences and driving destination marketing.

• Traveler journey optimization
• Destination marketing strategies
• Hospitality location intelligence
• Tourism experience personalization