Sustainability in Tech
Leading the Green Transformation in Location-Based Marketing & Technology
Our Sustainability in Tech Board is dedicated to reducing the environmental impact of digital marketing and location technology through actionable ESG strategies, carbon compensation programs, and industry-leading best practices.
Explore CO2 CertificatesCarsten Szameitat
Board Lead | Sustainability in Tech
Carsten Szameitat leads THE LBMA's Sustainability in Tech Board, bringing together industry experts, thought leaders, and practitioners to drive meaningful change in sustainable technology practices. As board lead, Carsten facilitates collaboration between stakeholders across the digital marketing and location technology ecosystem.
His role focuses on moderating discussions, connecting experts with organizations seeking guidance, and ensuring the board delivers actionable insights on ESG compliance, carbon reduction strategies, and sustainable innovation. Carsten is committed to making sustainability accessible and achievable for companies of all sizes in the tech industry.
ESG Framework for Tech
Environmental, Social, and Governance principles form the foundation of sustainable technology practices. Our board provides guidance across all three pillars to help organizations build resilient, responsible, and future-proof operations.
Environmental
Minimize environmental impact through sustainable technology practices and carbon reduction strategies.
- Carbon footprint reduction
- Green data centers
- Energy-efficient algorithms
- Renewable energy adoption
- E-waste management
Social
Foster inclusive, equitable, and ethical technology practices that benefit all stakeholders.
- Privacy-first design
- Data ethics & transparency
- Diversity & inclusion
- Digital accessibility
- Fair labor practices
Governance
Establish robust governance frameworks for responsible technology leadership and accountability.
- ESG reporting & compliance
- Risk management
- Ethical AI governance
- Stakeholder engagement
- Transparency standards
CO2 Compensation & Carbon Neutrality
Achieve carbon neutrality through verified CO2 compensation programs. THE LBMA partners with leading certification providers to offer transparent, high-quality carbon offset solutions tailored for the tech and marketing industries.
The Digital Carbon Challenge
Digital advertising and location technology generate significant carbon emissions through data centers, network infrastructure, and device usage. The tech industry accounts for approximately 3.7% of global greenhouse gas emissions. With strategic compensation and reduction efforts, the industry has the potential to reduce emissions by up to 50% by 2030.
Sources & References:
• Digital tech emissions: The Shift Project (2019) - "Lean ICT: Towards Digital Sobriety"
• Carbon reduction potential: IEA (2020) - Data Centres and Data Transmission Networks Report
• CORSIA-compliant carbon credits: Verra-verified renewable energy projects
• Carbon offset availability: International carbon offset market data (2025)
Actionable Recommendations
Implement these evidence-based strategies to reduce your organization's carbon footprint and advance your ESG goals in location-based marketing and technology.
Measure Your Carbon Footprint
Establish a baseline by measuring emissions across your digital infrastructure, campaigns, and operations. Use carbon accounting tools to track Scope 1, 2, and 3 emissions accurately.
Optimize Data Infrastructure
Migrate to green data centers powered by renewable energy. Implement efficient data storage, reduce redundant data processing, and optimize server utilization rates.
Implement Carbon-Aware Computing
Schedule compute-intensive tasks during periods of high renewable energy availability. Use carbon-aware algorithms that optimize for energy efficiency and clean energy usage.
Optimize Ad Campaign Efficiency
Reduce wasted impressions through better targeting, frequency capping, and creative optimization. Each prevented wasted impression reduces both costs and carbon emissions.
Compensate Unavoidable Emissions
Invest in verified carbon offset projects for emissions that cannot be eliminated. Prioritize high-quality certificates from projects with co-benefits like biodiversity and community development.
Report & Communicate Progress
Publish transparent ESG reports following recognized frameworks (GRI, SASB, TCFD). Communicate your sustainability journey authentically to stakeholders and customers.
CO2 Certificate Partnership Program
THE LBMA partners with leading carbon offset providers to offer verified, high-quality CO2 certificates tailored for the technology and marketing sectors. Access CORSIA-compliant carbon credits from Verra-verified renewable energy projects with immediate delivery.
Verified & Compliant
CORSIA-compliant credits from Verra-verified renewable energy projects meeting all ICAO requirements
Immediate Availability
3.3 million VCUs available for immediate delivery with full listing and documentation
Full Transparency
Complete traceability and reporting for ESG compliance and stakeholder communication
Resources & Tools
Access frameworks, guidelines, and tools to support your sustainability journey
ESG Reporting Framework
Comprehensive guide for ESG reporting aligned with GRI, SASB, and TCFD standards for tech companies.
Access FrameworkCarbon Calculator
Calculate the carbon footprint of your digital campaigns and infrastructure with our industry-specific tool.
Use CalculatorBest Practices Guide
Industry best practices for sustainable location-based marketing and green technology implementation.
Download GuideJoin the Sustainability Movement
Connect with our Sustainability in Tech Board to discuss your ESG strategy, carbon compensation needs, or to learn more about our advisory services.
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