Momentum Summit
Europe 2025
The premier Location-Based Marketing event comes to Munich Airport
Why Munich?
Munich is Europe's innovation and technology hub. The iconic Airbräu at Munich Airport provides the perfect blend of Bavarian tradition and international connectivity for our first European Momentum Summit.
European Expansion
First LBMA Momentum Summit outside North America. Connect with European leaders and expand your network across the continent in an authentic Bavarian setting.
Industry-Focused Content
Deep-dive sessions covering Tourism & Retail, Sports & Entertainment, Payments & Experiences, Urban Media, and Tech & Innovation with European market insights.
Premium Networking
Exclusive networking opportunities with leading European companies, innovative startups, and strategic investors in the unique atmosphere of the world's only airport brewery.
Focus Topics
Five strategic pillars driving the future of location-based marketing in Europe
Tourism & Retail
Location strategies for hospitality, travel, and retail experiences across European markets
Sports & Entertainment
Fan engagement, venue optimization, and location-driven entertainment experiences
Payments & Experiences
Location-based payment solutions and seamless customer experience integration
Urban Media
Smart city initiatives, digital out-of-home, and urban location intelligence
Tech & Innovation
Emerging technologies, AI applications, and next-generation location platforms
Program Agenda
A comprehensive day exploring the five pillars of European location-based marketing
Registration & Welcome Coffee
Attendee reception with fresh-brewed coffee and traditional Bavarian breakfast at the iconic Airbräu
Opening Keynote: The European LBM Opportunity
The state of location-based marketing in Europe and the untapped potential across key industries
Speaker: TBD
Tourism & Retail: Location Intelligence for Customer Journeys
How European tourism and retail brands are leveraging location data to enhance customer experiences and drive revenue growth
Panelists: TBD
Sports & Entertainment: The Stadium as a Smart Venue
Transforming venues into intelligent spaces that enhance fan engagement and operational efficiency through location technology
Speaker: TBD
Payments & Experiences: Seamless Location-Based Commerce
The convergence of payments, location, and customer experience in the European market landscape
Panelists: TBD
Urban Media: Smart Cities and Digital Out-of-Home
How European cities are becoming smarter through location-aware media and advertising platforms
Speaker: TBD
Tech & Innovation: The Future of Location Intelligence
Emerging technologies, AI applications, and next-generation location platforms shaping the industry's future
Panelists: TBD
Closing Reception & Networking
Exclusive networking reception featuring Airbräu's famous craft beer, traditional Bavarian cuisine, and panoramic airport views
Event Location
Airbräu - The world's only airport brewery, combining Bavarian tradition with international connectivity
Airbräu Munich Airport
-
Address:
Munich Airport, Terminal 2
85356 München-Flughafen, Germany
Level 03, Departure Hall -
Travel:
Direct flights from across Europe
S-Bahn Lines S1 & S8 to airport
Located inside security area -
Unique Features:
World's only airport brewery
Fresh-brewed beer on-site
Panoramic runway views -
Access & Security:
Airport security clearance required
Event passes provided
International departure area
Interactive Map
Airbräu Munich Airport
Terminal 2, Level 03
Register Now
Join us as the LBMA Momentum Summit comes to Europe for the first time. Experience networking like never before at the world's only airport brewery.
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