Momentum Summit Europe 2026
The Future of Location-Based Marketing & Innovation
About the Summit
Join THE LBMA community at Munich Airport's iconic Airbräu for an intensive one-day European summit bringing together location-based marketing professionals, technology innovators, and industry leaders from across the continent.
Experience a full day of inspiring keynotes, four specialized panel discussions, and unparalleled networking opportunities in one of Europe's most dynamic aviation hubs. Discover how location intelligence is transforming travel, tourism, sports, entertainment, urban infrastructure, and technology innovation.
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Register NowFeatured Panel Discussions
Travel & Tourism
Exploring location intelligence strategies that enhance traveler experiences and drive tourism innovation across Europe
Sports & Entertainment
Discovering how location-based marketing transforms fan engagement and creates unforgettable event experiences
Urban Infrastructure
Building smarter cities through location data, improving urban planning and citizen services across Europe
Tech & Innovation
Unveiling cutting-edge technologies and innovations shaping the future of location-based marketing
Event Agenda
A carefully curated day of insights, innovation, and networking designed to advance your understanding of location-based marketing across four key industries.
Opening Keynote: The Future of Location Intelligence in Europe
Kick off the summit with an inspiring exploration of how location-based marketing is reshaping industries across Europe. Discover emerging trends, technological breakthroughs, and strategic opportunities that will define the next era of customer engagement and business innovation.
See Full AgendaTravel & Tourism: Transforming the Traveler Journey
Explore how location intelligence is revolutionizing the travel and tourism industry. From personalized destination recommendations to real-time traveler insights, discover strategies that enhance visitor experiences, optimize tourism marketing campaigns, and drive sustainable growth across European destinations. Learn how airports, hotels, and tourism boards are leveraging location data to create seamless, memorable journeys from departure to return.
See Full AgendaSports & Entertainment: Elevating Fan Engagement
Dive into the dynamic world of sports and entertainment marketing powered by location intelligence. Discover how stadiums, venues, and entertainment brands are creating immersive fan experiences through proximity marketing, real-time engagement strategies, and data-driven insights. From major sporting events to concerts and festivals, learn how location technology transforms passive audiences into active participants and loyal advocates.
See Full AgendaDon't Miss Out on This Exclusive Event
Join industry leaders and innovators for an unforgettable day of insights and connections.
Secure Your TicketUrban Infrastructure: Building Smarter European Cities
Examine how location-based technologies are transforming urban planning and city services across Europe. From smart transportation systems to sustainable development initiatives, explore how municipalities and urban planners use location intelligence to improve citizen services, optimize traffic flow, enhance public safety, and create more livable, efficient cities. Discover case studies from leading European smart city projects and learn practical implementation strategies.
See Full AgendaTech & Innovation: The Cutting Edge of Location Intelligence
Look ahead to the future of location-based marketing technology. Explore emerging innovations including AI-powered location analytics, privacy-first data strategies, augmented reality experiences, and next-generation positioning systems. Hear from technology pioneers and innovators about breakthrough solutions, ethical considerations, and transformative applications that will shape the industry's evolution. Discover how to prepare your organization for the next wave of location intelligence capabilities.
See Full AgendaClosing Keynote: Momentum Forward
Conclude the summit with an inspiring look at the momentum building across European location-based marketing. Synthesize key insights from the day's discussions, highlight actionable takeaways, and chart a course for continued innovation and collaboration within THE LBMA community.
See Full AgendaEvent Details
9:00 AM - 6:00 PM CET
Munich Airport, Germany
4 Expert Panels
International Audience
Our Partners
We're proud to collaborate with leading organizations in location-based marketing and innovation.
Join Us at Munich Airport
Secure your spot at THE LBMA Momentum Summit Europe 2026 and be part of the conversation shaping the future of location-based marketing across Europe.