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Research

Turnstyle - Navigating Location Based Marketing


Date: October 30th, 2015

Mobile is introducing positive disruption within almost all markets. A recent study from eMarketer shows that people spend a daily average of almost 3 hours consuming media on mobile devices1. As of March 31, 2015, more than 1 billion searches are being made on mobile per day2. Projected growth over the next several years offers a huge opportunity for brands and businesses to capitalize on the power of location data to drive more sales and connect with consumers. A recent report from Juniper Research predicts that mobile context and location services will reach $43.3B in revenue by 2019, compared to $12.2B in 20143.

Turnstyle and the Location Based Marketing Association (LBMA) jointly developed this white paper to help retailers, restaurants, brands, agencies and mobile network operators gain a better understanding of the challenges that today’s marketers face and how location-based marketing (LBM) can diminish these challenges. We will conclude with the various technologies along with their associated pro’s and con’s that should be considered before implementing an LBM strategy.

Click Here To Download The Whitepaper