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Research

Mblox - Mobile Engagement: What Consumers Really Think


Date: January 14th, 2014

A survey of more than 1,500 mobile device users in eight countries conducted by Millward Brown Digital shows consumers welcome engagement with companies via mobile messaging. Plus, the findings reveal 59 percent of global respondents prefer SMS and push campaigns over other forms of mobile marketing, including video advertising, banner or standard display ads, and email.

While consumers indicated they are open to receiving mobile marketing messages, most prefer opportunities with known or favorite brands and want to ensure the message is valuable and relevant to them. This highlights the need to utilize consumer preference, behavior and location data in the design of effective mobile strategies.

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