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LBMA Germany

Research

JiWire Mobile Audience Insights Report - Q2 2011


Date: August 27th, 2011

The Mobile Audience Insights Report is designed to help advertisers better engage their desired audience when they are on-the-go. Given the numerous questions we have from advertisers, networks, analysts and others, we felt sharing some of our data and what we see across our Wi-Fi footprint would be of value to help answer the fundamental question:

Who is the connected on-the-go audience, and what are they doing when online?

JiWire’s Mobile Audience Insights Reports are based on data from approximately 289,000 public Wi-Fi locations, as well as continuously surveying over 2,000 customers randomly selected in our premium locations across the US that used JiWire’s Wi-Fi Media Channel. The Mobile Audience Insight Reports provide information about audience demographics and behavior, enabling advertisers to reach their target audience with relevant ads and messaging.

CLICK HERE TO DOWNLOAD THE REPORT