home
about
research
events
membership
podcasts
case studies
blog
our team
resources contact us
press
LBMA Germany
member portal

Podcasts

This Week In Location Based Marketing - Episode #259


Date: November 18th, 2015

On the show: Jet.com entices employees with virtual reality; Uber partners with TomTom; PillPack wraps pills in location; PriceLocal launches in Charlotte; SingPost opens a mall; Coke’s Wish In A Bottle campaign; Google Maps go all in on offline; Verve partners with Moat; Blippar’s British poppy appeal campaign; Spotify recommends nearby concerts. Our research is from Localytics: Users want more mobile personalization and location is the key.

Top stories of the week


1. Jet.com using Samsung VR for hiring future employees 4:38
2. Uber partners with TomTom 7:38
3. PillPack - reminders & location based alerts for your drugs 10:08
4. PriceLocal launches in Charlotte 12:45
5. Singapore Post Limited to Design O2O Mall of the Future 14:53

Resource:Localytics Survey - Users Want More Mobile Personalization and Location Is Key 19:46

Member News


1. Coke - Wish In A Bottle - Summer Love Campaign 22:49
2. Google Maps to offer offline service 24:05
3. Verve partners with Moat 26:06
4. Blippar’s - British Poppy Appeal Campaign 27:33
5. Spotify now recommends nearby concerts (via Songkick) 29:26
 

Top stories of the week


1. Jet.com using Samsung VR for hiring future employees 4:38
2. Uber partners with TomTom 7:38
3. PillPack - reminders & location based alerts for your drugs 10:08
4. PriceLocal launches in Charlotte 12:45
5. Singapore Post Limited to Design O2O Mall of the Future 14:53

Resource:Localytics Survey - Users Want More Mobile Personalization and Location Is Key 19:46

Member News


1. Coke - Wish In A Bottle - Summer Love Campaign 22:49
2. Google Maps to offer offline service 24:05
3. Verve partners with Moat 26:06
4. Blippar’s - British Poppy Appeal Campaign 27:33
5. Spotify now recommends nearby concerts (via Songkick) 29:26