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Podcasts

This Week In Location Based Marketing - Episode #251


Date: September 22nd, 2015

On the show: Apple buys Mapsense; Wycombe Wanderers add GPS trackers to their players; Lipton’s Taste of the Brightside campaign makes it rain; Pokemon Go; Mapkin’s natural language driving app; UnderArmour and Sports Authority team up around MapMyFitness; Where2GetIt rebrands as Brandify; SocialGist and Foursquare team up; Zonetail raises cash; Admobilize and Verizon partner for IoT integration. Asif reviews his Bluesmart connected suitcase.

Top stories of the week


1. Apple buys Mapsense 5:40
2. Wycombe Wanderers to have players outfitted with GPS trackers 11:15
3. Lipton’s “Taste the Brightside” campaign 14:45
4. Pokemon GO brings game to the physical world 17:50
5. Mapkin driving app 22:35

Member News:

1. UnderArmour + Sports Authority team up around MapMyFitness 31:40
2. Where2GetIt becomes Brandify 33:10
3. Socialgist + Foursquare team up 33:50
4. Zonetail raises $2.3M 35:15
5. Admobilze and Verizon parter for iOT integration 36:35
 

Top stories of the week


1. Apple buys Mapsense 5:40
2. Wycombe Wanderers to have players outfitted with GPS trackers 11:15
3. Lipton’s “Taste the Brightside” campaign 14:45
4. Pokemon GO brings game to the physical world 17:50
5. Mapkin driving app 22:35

Member News:

1. UnderArmour + Sports Authority team up around MapMyFitness 31:40
2. Where2GetIt becomes Brandify 33:10
3. Socialgist + Foursquare team up 33:50
4. Zonetail raises $2.3M 35:15
5. Admobilze and Verizon parter for iOT integration 36:35