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Podcasts

This Week In Location Based Marketing - Episode #250


Date: September 15th, 2015

On the show: Didi Kuaidi goes to war with Uber in China; CartoDB raises $23m; Toshiba moves into wearables; Drive Smart in New York and get rewarded; Refugees Welcome helps find homes for refugees; New research from Zebra; Estimote’s Nearables; BP’s Give a Reward, Get a Reward; Auntie Anne’s partners with Postmates for pretzel deliveries; Marriott rents VR gear; Proxama and Ubiquitous put beacons in 4000 cabs in the UK.

Top stories of the week


1. Didi Kuaidi raises $3B, rebrands and invests in Lyft 6:40
2. CartoDB raises $23M 12:45
3. Toshiba rolls out Slimee W20 & W21 trackers for seniors 14:10
4. NYC launches “Drive Smart” a driving tracking program 18:00
5. Refugees Welcome - the AirBnB for refugees 21:25

Research - New report from Zebra - I’ll highlight the a couple quick numbers 26:20

Member News:

1. Estimote creates indoor location system with Nearables 29:40
2. BP launches - Give A Reward, Get A Reward campaign 31:35
3. Auntie Anne’s teams up with Postmates 33:48
4. Marriott’s V-Room Service 35:55
5. Proxama + Ubiquitous team up to put 4,000 beacons in taxi cabs (UK) 37:55
 

Top stories of the week


1. Didi Kuaidi raises $3B, rebrands and invests in Lyft 6:40
2. CartoDB raises $23M 12:45
3. Toshiba rolls out Slimee W20 & W21 trackers for seniors 14:10
4. NYC launches “Drive Smart” a driving tracking program 18:00
5. Refugees Welcome - the AirBnB for refugees 21:25

Research - New report from Zebra - I’ll highlight the a couple quick numbers 26:20

Member News:

1. Estimote creates indoor location system with Nearables 29:40
2. BP launches - Give A Reward, Get A Reward campaign 31:35
3. Auntie Anne’s teams up with Postmates 33:48
4. Marriott’s V-Room Service 35:55
5. Proxama + Ubiquitous team up to put 4,000 beacons in taxi cabs (UK) 37:55