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Podcasts

This Week In Location Based Marketing - Episode #246


Date: August 10th, 2015

On the show: Anonymous proximity messaging with NOD; Visor let’s you see what’s happening around the globe; Michigan University opens up MCity to test driverless cars; Beacons + WeChat test from Chow Tai Fook brings in $16m; Hipcamp’s landsharing services. Member news from Canadian Tire, Placed and Wendy’s.

Top stories of the week


1. Walkonomics app 7:55
2. Forbes creates Tinder-powered app for speed networking 13:00
3. Blind French hikers cross mountains with new GPS app 17:25
4. AwareCar 21:00
5. Embarcadero Technologies launches BeaconFence 23:25

Special Guest

: Thomas Walle Jensen - Proxbook 26:30

LBMA Member Case Studies


1. Target launches new beacon program 34:50
2. Coke tests emoticons on bottles and cans in Asia 36:35
3. Hampton Inn - tests beacons with SnipSnap and Signal360 38:15
 

Top stories of the week


1. Walkonomics app 7:55
2. Forbes creates Tinder-powered app for speed networking 13:00
3. Blind French hikers cross mountains with new GPS app 17:25
4. AwareCar 21:00
5. Embarcadero Technologies launches BeaconFence 23:25

Special Guest

: Thomas Walle Jensen - Proxbook 26:30

LBMA Member Case Studies


1. Target launches new beacon program 34:50
2. Coke tests emoticons on bottles and cans in Asia 36:35
3. Hampton Inn - tests beacons with SnipSnap and Signal360 38:15