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Podcasts

This Week In Location Based Marketing - Episode #241


Date: July 6th, 2015

On the show: Avaya’s bus shelter soccer shootout; Beacons on busses by Proxama & Exterion Media; Apple patents high fives & location-based tasks; The ATM for food by Oasis24Seven; Selfridges Tiffany & Co brings flagship store to augmented reality; Starbucks taps Lyft for free frap deliveries; Systeme U’s transparent food; Thalys’ sounds of the city; Dentyne #followfood; Uber acquires mapping team from Microsoft; TCS acquires Loctronix. Special guest is Jeff White of Gravy. Resource is the Kahuna Mobile Marketing Index

Top stories of the week


1. Avaya Stadium Shootout in San Francisco 4:10
2. Proxama + Exterion Media team up for beacons on buses in the London 7:50
3. Apple patents - share files with high fives / share location with common tasks 11:30
4. Oasis24Seven - ATM style grocery store of the future 14:45
5. Tiffany & Co. - Fifth & 57th 18:00
6. Flavorpill, Starbucks & Lyft team-up to deliver cold drinks for free 20:05
7. Systeme U - Operation Transparence 22:10
8. Thalys - Sounds Of The City 24:40
9. Dentyne trucks to follow food trucks #FollowFood 27:05
10. Uber acquires geo-imagery team from Microsoft / TCS acquires technology from Loctronix 29:30
 

Top stories of the week


1. Avaya Stadium Shootout in San Francisco 4:10
2. Proxama + Exterion Media team up for beacons on buses in the London 7:50
3. Apple patents - share files with high fives / share location with common tasks 11:30
4. Oasis24Seven - ATM style grocery store of the future 14:45
5. Tiffany & Co. - Fifth & 57th 18:00
6. Flavorpill, Starbucks & Lyft team-up to deliver cold drinks for free 20:05
7. Systeme U - Operation Transparence 22:10
8. Thalys - Sounds Of The City 24:40
9. Dentyne trucks to follow food trucks #FollowFood 27:05
10. Uber acquires geo-imagery team from Microsoft / TCS acquires technology from Loctronix 29:30