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Podcasts

This Week In Location Based Marketing - Episode #232


Date: May 4th, 2015

On the show: Don’t EVER litter in Hong Kong; Samsung in Italy uses VR to transport sick kids to Movieland; ByteLyte acquired by Acuity Brands; the city of Jun does all its business on Twitter – all of it; Signpost and Unacast raise money; GBG acquires Loqate; David Chang’s Maple foods; Westfield launches their own OOH network in their Australian malls; Pepsi’s innovative Naked Juice bike path marketing. Special guest is Andrew Farah of Density

Top stories of the week


1. Hong Kong - Face of Litter campaign 7:25
2. Samsung Italia - eMotion - Movieland experience 14:15
3. Bytelyte acquired by Acuity Brands 16:15
4. Jun - A town that runs on social media 19:25
5. GreenRush - “Grubhub for cannibis" 25:25
6. Signpost raises $20.5M / Unacast raises $1.6M / GBG acquires Loqate 27:15
7. Transavia France - #snackholidays 30:00
8. David Chang’s - Maple 34:35
9. Westfield launches OOH network in Australia 38:55
10. Pepsi’s Naked Juice - bike path marketing 45:05
 

Top stories of the week


1. Hong Kong - Face of Litter campaign 7:25
2. Samsung Italia - eMotion - Movieland experience 14:15
3. Bytelyte acquired by Acuity Brands 16:15
4. Jun - A town that runs on social media 19:25
5. GreenRush - “Grubhub for cannibis" 25:25
6. Signpost raises $20.5M / Unacast raises $1.6M / GBG acquires Loqate 27:15
7. Transavia France - #snackholidays 30:00
8. David Chang’s - Maple 34:35
9. Westfield launches OOH network in Australia 38:55
10. Pepsi’s Naked Juice - bike path marketing 45:05