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Our Mission
The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simply to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers... read more
Podcast
This Week In Location Based Marketing - Episode #199

When: September 15th, 2014
On the show: Apple’s big event; Into the Storm’s augmented reality street sign; Unicef’s Digital Drum Project; Budweiser brings beer to your Facebook friends; TalkLocal raises and rebrands; WhatsApp and Skype add location sharing; Twitter brings buying to your stream; Jafflechutes drops grilled cheese sandwiches; iScent thinks we want to smell our emails; T-Mobile becomes the UnCarrier. Our resource of the week is a map of all the connected devices in the world.

Case Study
Rockbot Case Study - Buffalo Wild Wings

Using Local Social - to launch your restaurant brand in new markets

How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire chain.

Polls
Do you think using cameras in retail to track peoples' facial expressions in aggregate is a good thing?
Yes (32.69%)
No (67.31%)
Total votes: 52