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Our Mission
The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simply to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers... read more
Podcast
This Week In Location Based Marketing - Episode #195

When: August 18th, 2014
On the show: Verve Mobile’s programmatic direct platform; JCDecaux’s CitiScape; Denver Beer Company’s Explorer Challenge; VMBeacon brings mannequins to life; Amazon’s Local Register; TD thanks a select few…very well; Cucalu confounds; Yahoo buys it’s 31st mobile company Zofari; Glympse works on your wrist; Gilbarco-Vedder Root teams with Verifone at the gas pump. Our special guest is Debbie Landa, CEO and founder Dealmaker Media.

Case Study
Rockbot Case Study - Buffalo Wild Wings

Using Local Social - to launch your restaurant brand in new markets

How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire chain.

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Do you think using cameras in retail to track peoples' facial expressions in aggregate is a good thing?
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