The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simply to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers... read more
This Week In Location Based Marketing - Episode #223
When: March 2nd, 2015 On the show: Subscribe to the Cow & Quince; Drones in LA scraping cell signals; Johnnie Walker’s smart label from Thinfilm; Domino’s knows…what your tummy is telling you; Beam Wallet brings beacon-based payments to the UAE; Google Wallet to roll out on all carriers – thanks to Softcard acquisition; Edible wearables from Dole; Heather Shaw’s Circuitry of Life; AT&T sells you your privacy; Gyroscope Innovations vies for being your life’s dashboard.